Cookie Policy

Stryker.com uses small files called cookies to help us customise your experience. Our Cookie Policy explains what cookies are, how we use cookies, how third-parties we partner with may use cookies and your choices regarding cookies.

What are cookies?

Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored on your device either temporarily for that session only or permanently on the hard disk (persistent cookie) and allows the website or a third-party to recognise you and make your next visit easier and the features more useful to you.?

How this site uses cookies

This website uses cookies that are necessary for the functioning of the website by default. These cookies cannot be removed, or the website won’t work. We call these “Essential”. There are also other cookies that we use that are not strictly necessary for operating this site, which you can block by changing your browser settings or alternatively choosing to not continue browsing the site.

Third--party cookies

IIn addition to our own cookies (cookies which are served from domain stryker.com), we may also use various third-party cookies (cookies which are served from anywhere else other than from stryker.com) to report usage statistics of the site and deliver advertisements.

What are your choices regarding cookies?

If you'd like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser and/or use some of the suggested sites below. Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all the features we offer, you may not be able to store your preferences and some of our pages might not display properly.

More information about cookies

You can learn more about cookies on following third--party websites:

How you can stop receiving interest-based ads?

You can also prevent getting interest-based ads on websites by adjusting the ad tracking settings on your device?or browser.

See below for an overview of the different types of cookies we use on this website.

First-party cookies

Cookies that are served from domain stryker.com are categorised as first-party cookies. Cookies used in this category are:

Essential

  • (Stryker)?cookie-cookie-disclaimer –?Tracks whether the user has dismissed the cookie disclaimer.
  • (Stryker)?BIGipServerStrykerCom_Production –?Ensures that users are sent to the same backend server for each request.
    ?

Usage Tracker:

  • (Omniture)?s_cc –?Determines if cookies are enabled
  • (Omniture)?s_fid –?Fallback unique visitor ID time/date stamp
  • (Omniture)?s_getNewRepeat – Determines whether a visitor is a new visitor or a repeat visitor
  • (Omniture)?s_pers –?This includes information about your unique visitor ID, the time and date of your visit; the number of visits you have made; and the previous webpage you visited before accessing our site.
  • (Omniture)?s_ppn –?It contains the previous link that was clicked on by the user, percentage of pages viewed on the previous page, a cookies enabled flag and some more on plug-ins installed in the browser such as Microsoft Silverlight and Adobe Flash.
  • (Omniture)?s_ppv –?The portion of the current page that has been viewed
  • (Omniture)?s_ppvl ?Stores information on the percentage of the page displayed to you
  • (Omniture)?s_sess –?A combination of the s_scc and s_sq cookies.
  • (Omniture)?s_sq –?The previous link clicked by the user and its location on the page.
  • (Google)?_gid –?Used to identify users
  • (Google)?_ga ?Used to identify users
  • (Google)?_gat ?Used to throttle requests to Google Analytics
  • (Adobe)?lastvisit –?The last time a video was watched or an image viewed
  • (Adobe)lastvisit_s –?The last time a video was watched or an image viewed

First-party cookies

Cookies that are served from domain stryker.com are categorised as first-party cookies. Cookies used in this category are:

Essential:

  • (Stryker)?cookie-cookie-disclaimer?– Tracks whether the user has dismissed the cookie disclaimer.?
  • (Stryker)?BIGipServerStrykerCom_Production?–?Ensures that users are sent to the same backend server for each request.?

Usage:

  • (Omniture)?s_cc?–?Determines if cookies are enabled?
  • (Omniture)?s_fid?–?Fallback unique visitor ID time/date stamp?
  • (Omniture)?s_getNewRepeat?–?Determines whether a visitor is a new visitor or a repeat visitor?
  • (Omniture)?s_pers?–?This includes information about your unique visitor ID, the time and date of your visit; the number of visits you have made; and the previous webpage you visited before accessing our site.?
  • (Omniture)?s_ppn?–?It contains the previous link that was clicked on by the user, percentage of pages viewed on the previous page,?a?cookies?enabled flag and some more on plug-ins installed in the browser, such as Microsoft Silverlight and Adobe Flash.?
  • (Omniture)?s_ppv?–?The portion of the current page that has been viewed?
  • (Omniture)?s_ppvl?–?Stores information on the percentage of the page displayed to you?
  • (Omniture)?s_sess?–?A combination of the?s_scc?and?s_sq?cookies.?
  • (Omniture)?s_sq?–?The previous link clicked by the user and its location on the page.?
  • (Google)?_gid?–?Used to identify users?
  • (Google)?_ga?–?Used to identify users?
  • (Google)?_gat?– Used to throttle requests to Google Analytics?
  • (Adobe)?lastvisit?–?The last time a video was?watched?or an image viewed?
  • (Adobe)lastvisit_s?–?The last time a video was?watched?or an image viewed?

Third-party cookies

Third-party cookies are served from anywhere else than from stryker.com are categorised as third-party cookies. Cookies used in this category are:

Usage Tracker:

  • (Adobe DTM)?_sm_au_c –?Used to ensure requests go to the same server
  • (Google)?NID –?Used to store user preferences for Google
  • (Sizmek) – Responsible for cookies?A6, OT2, OT_8742, u2 –?Sizmek is a third-party ad server that serves Stryker ads such as a banner or video ad based on interest-based or contextual-based advertising. Ads served via Sizmek will appear with the AdChoices icon (shown below). Sizmek can also monitor ads directly served by publisher sites.

AdChoice icon

Through which you can recognise ads served via Sizmek)

A universal tag manager is placed on the Stryker.com landing pages to track when a visitor lands on the page. This allows us to attribute when you’ve viewed a Stryker online ad and either clicked on the ad to visit our website or viewed an ad, and then, decided to visit the website directly or completed a search online to find us.??There is a Facebook pixel that lives within the?Sizmek?universal tag manager. The pixel is a line of code used as an analytics tool that allows us to measure the effectiveness of our social posts to ensure that we’re delivering them to the right people and to understand the actions visitors exhibit on the website. This pixel allows Stryker to build advertising audiences to customise who we reach further via social?posts. Sizmeks’ partners’ pixels are placed within the?Sizmek?universal tag manager, so they can better target the right audiences who are interested in Stryker products.?


- (Marketo?Munchkin:_mkto_trk) –?The default behaviour of Marketo Munchkin is to do the following on page load:

  • Check to see if the current browser has a Munchkin cookie and create one if it is not there.?
  • Send a “Visit Web Page” event to the designated Marketo instance using the information from the current page and browser. This records an activity to the corresponding record in Marketo.?
  • Send “Clicked Link on Web Page” event for any user clicks that occur on links.?
  • (SiteCatalyst) –?This is the main analytics tool used by Stryker.com; the full name of this is Omniture?SiteCatalyst; it contributes the following cookies:?s_cc,?s_fid,?s_getNewRepeat,?s_pers,?s_ppn,?s_ppv,?s_ppvl,?s_sess and?s_sq?
  • (Satellite) – This is the set of JavaScript scripts that Adobe Experience Manager uses to show videos.??This produces the?lastvisit?and?lastvisit_s?cookies.?
  • (Adobe Dynamic Tag Management) – is part of the Adobe Experience Manager content management system used to modify and manage Stryker.com. It allows developers and administrators to embed analytics code (which they call “tags”) on certain pages according to rules they define.??In the case of Stryker.com, it is used to embed the Google Analytics tracking code (which creates the?_gid,?_ga, and?_gat?cookies) and the?Sizmek?analytics tracker (responsible for the?A6,?OT2,?OT_8642?and?u2?cookies) – to function it also adds?the?_sm_au_c?cookie.?

This cookie statement?has been updated?on?14 December 2018. We work continuously to complete and improve it. We therefore recommend to checking this statement regularly to keep abreast of changes.?